Good Rice Starts in the Field
That is why we stay close to the farmers and the land in Punjab.
A Farming Country, a Farming Business
Agriculture is the backbone of Pakistan. Most people here earn their living from the land, and rice is one of the country’s most important crops.
Ideal Rice grew out of this way of life. We work with local farmers, buy their paddy directly, and turn it into rice that is sold in Pakistan and abroad.
One of Our Biggest Crops
Rice has been grown here for generations, and Basmati from Punjab is known around the world.
Largest Crop
Rice is Pakistan’s third largest crop, after wheat and cotton.
Of Cropped Land
It is grown on more than a tenth of the country’s cropped area.
The Main Variety
The long, aromatic grain that Pakistan is best known for.
Knowing the Land Makes the Difference
We know this region, its soil and its seasons. That knowledge goes into every part of our work, from choosing paddy to grading the finished rice.
We work this way because our customers can tell good rice from average rice. So can we.
- Paddy bought directly from growers
- Quality checks at every step
- Natural rice with nothing added
Why People Love Basmati
The word Basmati comes from Sanskrit and means “the fragrant one”. It is a long, slender grain with a natural aroma, eaten in homes all over the world.
Basmati Is What We Do Best
Basmati is what most of our customers ask for, so it is where we have put most of our effort.
Years of milling it have helped us fine-tune our process. Today we can produce large volumes without letting the quality slip.
See How We Process Our Rice
Find out what happens to the paddy once it arrives at our mill.